* For the 3-workshop package, please contact Davina Wong at 416-964-3805 ext. 1007 or dwong@acaweb.ca
* Please note: One participant per connection

How to optimize your website and data to maximize your digital campaigns' ROI


To improve the results of a digital campaign, there are typically two routes available: either increase the qualified traffic or the conversion rate of the website. That being said, to achieve the same result it costs much less to double the conversion rate than to double your media investment. This workshop will help you better exploit your website by exploring the best practices and tools to do so. 
 
​Who should participate?
These online workshops are created for client marketers who want to optimize their digital marketing opportunities. Product managers, communications and marketing managers and professionals responsible for the communication plans of their company will benefit in particular. 

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