As the premier Canadian marketing association, the ACA sets the industry standard for its complete package of educational offerings and formats designed to meet the exacting professional development needs of client marketers. 

The ACA’s courses address the latest trends and best practices that contribute to strategic, cost-effective and better-managed marketing communications programs. 

When you and members of your team enroll in the Association of Canadian Advertisers’ one and two-day courses, you connect with experts whose insights and knowledge of best practices can help you build and manage your organization’s marketing and communications programs. Created by marketers for marketers, the ACA’s courses are designed to enhance need-to-know skills and understanding across a range of disciplines. 

 All courses can be customized to suit your team’s needs.

Back By Popular Demand


March 21, 2017 • 8:30 a.m. - 4:30 p.m.

Is your company well-equipped to handle the intricacies of the Canadian cultural mosaic? Gain the confidence you need to address these emerging market segments as they become more prevalent.

This insightful, practical and engaging one-day course will assist you as you set out for new growth. You will expand your perspective on marketing, advertising and media, as well as learn how the current multicultural marketing ecosystem works. Bobby Sahni, co-founder of Ethnicity Multicultural Marketing + Advertising, will also discuss the key frameworks marketers need to understand when speaking to a multicultural audience. 

Get these concerns addressed and more: 

  • Do translations and adaptations help or hurt your brand?
  • How to plan for ethnic media buying
  • How to use digital, mass and social media channels to effectively reach ethnic communities
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What Members Say

Catherine King on how Invesco Trimark has benefited from ACA’s educational program.

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Yvon Savaria
on how Peintures Décoratives AkzoNobel Canada has benefited from ACA’s educational program.
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